First Epson SurePress Digital Press Installed at Tape & Label Converters

Published: December 21, 2010

LONG BEACH, CA | Epson America announced that the SurePress L-4033A digital label press is now available, and the first North American unit as been installed at Southern California-based label printer Tape & Label Converters.  The company plans to use the versatile short-run digital label press to respond to the changing demands of the label printing industry and produce more complex images requiring higher print resolution and multiple spot colors.

“SurePress is a perfect fit for us because it offers the print quality and spot color reproduction our clients demand, as well as allows us to reach out to new clients with greater capability,” said Mas Crawford, VP of sales, Tape & Label Converters. “In addition, smaller quantities and shorter lead-times are a given in our business, and with SurePress our make-ready time is dramatically reduced, operation is simple, and maintenance requirements are reduced, giving us increased productivity from our previous solution.”

Designed for label converters, large scale product manufacturers, and commercial printers, the SurePress digital label press is said to fit easily into existing digital workflows and prints on a range of off-the-shelf substrates with no pre-coating required, according to the company. Printing up to 13-in. wide and at speeds up to 16 fpm, SurePress uses Epson’s MicroPiezo ink jet technology and newly-developed SurePress AQ six-color, industrial-quality, water-based pigment ink that produces a wide range of colors for impressive and consistent results, the company reports.