• Editorial/Readership
• New for 2024: Pouches & Printing
• Leaders in Converting
• The How-To-Guide
• Interactive Storytelling
• Content Marketing Solutions

Download 2024 Integrated Media Kit

Download 2024 Editorial Calendar

Download 2024 Buyers Guide Options

Editorial/Readership

PAPER, FILM and FOIL CONVERTER (PFFC) COVERS ALL ASPECTS OF THE CONVERTING AND PACKAGE PRINTING INDUSTRY!

PFFC is a monthly print and digital publication AND an all-electronic, on-demand, 24/7 resource in which recognized experts and experienced staff assist converters around the world to become more efficient and profitable in their manufacturing and business practices. Subscribers to our E-Clips e-newsletter receive weekly updates covering newsworthy information on technology, products and services, and marketing and management trends.

Our robust and resourceful website averaging 10,000 NEW users monthly in addition to active users, consistently refreshing our audience base.

Since 1927, PFFC has provided an unbiased perspective on the business trends and technical innovations shaping the converting industry. In 2018, PFFC became a property of RDG Media, Inc., which is led by publishing veteran Randy Green.

With a global perspective and commitment to editorial quality, no other resource covers the converting and package printing market with the same expertise and analysis as PFFC.

New for 2024

Pouches & Printing

PFFC is introducing three special editions in 2024 dedicated ENTIRELY to flexible packaging topics most important to converters and package printers. Innovation and sustainability are key focuses as demand grows for flexible packaged products. Advances in machinery, automation, materials and processes are some of the topics that will be covered. We’re excited to open up these new and exciting opportunities in 2024!

POUCHES & PRINTING Thought Leadership Interview Package:
With this content marketing project, you can assert your expertise in flexible packaging. PFFC will interview your representative and develop this into an article that we will publish and promote on several platforms:

• Print & digital publication
• Dedicated eblast
• E-Clips enewsletter
• PFFC-online.com
• Facebook, Twitter & Youtube
• Digital edition eblast

POUCHES & PRINTING Gold Package

• Flexible Packaging Leadership Package
• Full page ads in all three POUCHES & PRINTING issues
• Full page ads in all three POUCHES & PRINTING eBooks
• Banner or text ads in all three POUCHES & PRINTING enewsletters

POUCHES & PRINTING Silver Package

• Half page ads in all three POUCHES & PRINTING issues
• Half page ads in all three POUCHES & PRINTING eBooks
• Banner or text ads in all three POUCHES & PRINTING enewsletters

POUCHES & PRINTING eBooks: April, July, October

• Sponsorship includes full page or half page ad in eBook, logo, and option to submit article or advertorial in eBook.
• April: Advances in Flexible Packaging Materials
• July: Innovation in Flexible Packaging
• October: Sustainability in Flexible Packaging

POUCHES & PRINTING Enewsletters: February, August & December

• Sponsorship includes banner or text ad, and option to submit PR, article or advertorial in enewsletter.

POUCHES & PRINTING TOPICS:

• Equipment & Innovation in Flexible Packaging
• Flexible Films
• Inks & Printing
• Paper Packaging Solutions
• Custom Converting
• Substrates: Films, Foils & Paper
• Recyclable Packaging
• Printing & Coating
• Packaging Film & Laminating
• Advances in Flexible Packaging
• Sustainable Materials
• Machine Automation
• Bags & Pouches

Leaders in Converting

January

Thought Leadership Integrated Program - Year-Round Exposure

PFFC’s  LEADERS IN CONVERTING  program provides a perfect platform for converting and package printing suppliers to assert their expertise. This 12-month program includes full coverage with a mix of print and digital exposure at a bundled rate. You will reach 10,000 print subs, 20,000 digital subs with your ad and  LEADERS IN CONVERTING  STORY PLUS, you will reach tens of thousands of online website visitors during the year.

Click Here for Example

LEADERS IN CONVERTING PACKAGE:

• Full-page ad in January print and digital issue
• Full-page Leadership Profile in January print and digital issue
• Leadership Profile included in TWO dedicated eblasts
• Leadership Profile rotates as TOP feature on website
• Leadership Profile posted on PFFC homepage 12 months
• Leadership Profile featured in E-Clips enewsletter 1X
• Video included in TWO dedicated eblasts + 12 months online
• Video featured in E-Clips enews 1X

DEADLINE December 27, 2023!

Storytelling, Interactive Effects and Animations

Take prospective buyers on a digital experience through storytelling, interactive effects and animations. Enhance and strengthen your relationship with your audience with a branded site page that encourages buyers to keep scrolling for more engagement.

This is a perfect way to highlight a new product (or any product/service) by telling a story and showing its features. Plus, you can have multiple links on the page. Here are a few of the features available within the page:

• Image and description of Product/Brochure/Whitepaper that moves into the screen as the end-users scroll to gain maximum attention.
• Flip boxes bring dual-sided content on information boxes that engage end users with your content bringing them to a customizable CTA (call to action) button that goes where you want it to go.
• Image Gallery: Users scroll through images of a product or products and click to get a better view. This can be paired with a text block and a call to action. You can also include your social media links.
• Video Gallery: Same as Image Gallery, but with video.
• Before/After Slider: Interactive image feature showing a before picture and an after picture that the user can slide between.

Click Here for Storytelling Example

Storytelling Promotional Package:

• Two dedicated eblasts
• Digital edition eblast promotional ad
• PFFC social media platforms (Twitter, FB, LinkedIn).
• Enewsletters 6X
• Web ads for 3 months
• Use this as a sales tool, for your social media content, house on your site, etc.

Contact us to see how we can help you tell your story in an engaging way!

Content Marketing Solutions

Grow your content marketing strategies by utilizing PFFC’s platforms and industry expertise.

Custom Q&A’s:

• Pick your industry topic, and PFFC will provide questions for your experts to field.
• Promotion Includes:
• Published in print & digital issue along with a headshot of your expert
• Top feature rotation on PFFC’s homepage and is archived & searchable
• Top feature rotation in one enewsletter
• Pushed out via social media platforms
• Post on your website too!

Social Media BOOST:

• Post your company blogs, articles, news, videos or other content on PFFC LinkedIn, Facebook, and Twitter accounts MONTHLY.

White Papers, Case Studies & eBooks:

• Provide us with any combination of up to 3 articles, white papers, case studies & eBooks.

Program Includes:

• Posting on our website for 12 months (keywords tagged & searchable)
• Featured in E-Clips enewsetter quarterly
• Your logo & descriptions to accompany your content

eBooks:

• Include any combination of ad(s), content, videos, product images and descriptions.
• Quality Control in Converting (May)
• POUCHES & PRINTING (April, July, October)

Promotional package includes:

• Dedicated eBook eblast
• Posted on website for year
• Featured in E-Clips enews

Click Here for eBook Example

Buyers’ Guide 12 months online & in Print & Digital

August Issue

Stand out in front of ACTIVE buyers with a PFFC Buyers’ Guide listing:

BASIC LISTING: $100

• Listed in up to 10 categories in print and online

Enhanced Listing: $350

• Live link on company online listing page
• Listed in up to 15 categories in print and online
• Logo in print and digital edition of August Annual Buyers’ Guide issue

Premium Listing: $700
Enhanced Listing PLUS:

• Priority Search Results (Company Name towards Top of Page 1 Category Results for ALL Categories)
• Logo and Company Profile, up to 150 words, on Company Page online
• Additional Information Tabs (product lines, distributors, locations, reps, and territories)
• Unlimited Category Selections in print and online

Platinum Listing: $1200
Premium Listing PLUS:

• HIGHEST Priority Search Results
• LOGO and company name at TOP of Page 1 for ALL Category Search Results
• Featured company in E-Clips enews with description & link to your online listing
• Boldface listing in  print  Buyers’ Guide
• TWO logos in print and digital Buyers’ Guide
• Logo & Company Profile, up to 300 words, on Company Page online
• 2 product images housed on Company Page
• 2 spec sheets housed on Company Page
• Full Media Package: Exclusive Video Players with two videos on Company Page

All packages Include company name, city, state, phone, web address in print and digital & Buyers’ Guide August issue & online. Ask about additional upgrades in the print & digital Buyers’ Guide issue.

2024 Editorial Calendar & Advertising Opportunities

eBlasts & Lead Generation

Custom Eblasts

E-Blasts reach 12,000 readers. Custom eblasts are exclusive to your company, and can include any combination of assets, such as, products, video, articles and more.

Campaigns Include:

• Exclusive Message to subscribers
• Your ready-to-deploy HTML
• Subject line
• Analytics provided

Editorial Eblast

Be the EXCLUSIVE sponsor of either one of our articles or supply us with one of yours.

Supply us with:

• 589 x 90 ad with a link
• 300 x 250 ad with a link
• Video or White Paper (optional)

Product Eblast Showcase

Showcase up to four products or equipment in this dedicated eblast to 12,000.

Supply us with:

• 4 product images
• Subject line
• 75 word description and up to 4 links for each product

Show Packages

Our show package includes all of the following:

• Display print & digital ads the month before and the month of the event
• Banner ad in Pre-Show eblast the week prior to event
• Banner ad on PFFC’s website 60 days (before, during & after event)
• Geo-Fencing and Event Retargeting campaign with targeted digital ads before, during and after the event (250,000 impressions)

Event eNewsletter Sponsorship

Sponsor our On the Floor eNewsletter eBlast. Dominate any day(s) exclusively of a trade show with our On The Floor eNewsletter. We will write content on the trends, must-sees and seminars. You own all of the ad units each day(s) the newsletter deploys.

• 728 x 90 ad with a link
• Up to (3) product images, 50 word description for each and link for each

eNewsletters

Focused eNewsletters

Surround your brand with content related to your brand, by sponsoring a content-focused enewsletter.

Sponsorship options include:

January  — Drying/Curing
February  — Surface Treatment
March  — Slitting, Winding, Unwinding
April  — Knives/Doctor Blades
May  — Rollers/Roll Handling
June  — Web Guiding/Tension
July  — Paper & Paperboard
August  — Bags & Pouches
September  — Coating & Laminating
October  — Static Control
November  — Advances in Converting Equipment
December  — Package Printing

E-Clips Weekly eNewsletter

E-Clips enewsletters include the latest news, events, articles and other timely content and reach 12,000 subscribers weekly.

This is a perfect product to utilize for consistent advertising throughout the year.

Advertising Options:

• Banner ads
• Text ads
• Premium Text & Banner Positions
• Video
• White Papers (See content marketing packages)

Webinars

Sponsored Webinars

Assert your industry leadership with a 30-60 minute presentation to our audience. Generate high quality leads from industry professionals looking to learn more about your topic.

• Your logo on all promotions: eblasts, enewsletters, website ads, print ads
• Your logo on the registration page
• Full contact info of all registrations
• You can use the sales promotion to send to your database
• Webinar available On-Demand for three months

Let Us Help Promote Your Webinar!

Utilize PFFC to promote your own webinar to drive registration. We can help reach a large audience in the following ways:

• Dedicated HTML eblasts
• Logo, topic and 60 word description in four weekly enewsletters leading up to the live webinar date
• Ad on our website 30-60 days prior to the live event

Digital Publication

Digital Edition Sponsorship

Get maximum visbility with an exclusive digital edition sponsorship. Sponsor a monthly issue of PFFC with a full page ad adjacent to the digital edition cover, and a super wide banner at the top and on EVERY page of the issue.

Digital Edition Video

Turn your ad in our digital edition into a live interactive experience by placing your video over your ad.

New Product Launch?

Hit your target market hard using our multi-media tools with this New Product Launch Package:

• Print ad in the issue before (get people interested) and the month of the launch;
• Product of the Month call-out on the website for 60-90 days;
• Product of the Month call-out in our enewsletters in the months you are launching;
• Product eblast consisting of multiple product images, applications for each, 50-60 words of each; and
• Q&A with our editor on why you launched these products, applications, and things you want the market to know. The Q & A appears in our magazine and is eblasted out with ads/videos from your company.

Video Thought Leadership Interview

The Process is Simple:

• Start thinking about your next thought leadership interview.
• Consult with your salesperson on a topic, date and time.
• Receive 5-6 questions from our editor to get you thinking about the interview.
• Have our editor record and edit the interview.
• View your video for further edit requests and/or approvals.

The Benefits of Thought Leadership Interviews

You can use the final video in any/all of these ways

• Your custom sales tool for social media content, house on your site, etc.
• Repurpose the video through eBlasts
• Let us post your video on our social media platforms
• Have your video promoted in our enewsletters
• Web ads can be created for our site to promote this video
• Have your interview translated into a 1-2 page story to appear in an upcoming print and digital issue

Website/Online Solutions

Website Ads

Ads on PFFC-online.com combine IAB-certified placements and advanced ad management technology to provide maximum visibility throughout the PFFC website or within exclusive pages owned by one advertiser. Website ads are ROS and could rotate with one other ad.

Website Positions:

A. Top Banner: 728X90
B. Premium Upper Left Banner: 180X240
C. Premium Upper Right Banner: 300X250
D. Premium Video Position
E. Left Rail positions: 180X150
F. Right Middle: 300X250

Auction Calendar

Promote your upcoming auction! We will include your company logo and a description of what is available in your auction with a direct link to your website.