Exclusive! Videos for Printers & Converters

Published: July 13, 2012, By Yolanda Simonsis

It pleases me to share with you that PFFC is featuring a series of videos on the PFFC Video Channel on an exclusive basis for a limited period of time. A total of seven videos are featured at www.pffc-online.com/video through the efforts of HP that has commissioned packaging industry veteran Michael Ferrari (formerly of Procter & Gamble and new founder of Ferrari Innovation Solutions LLC) to provide intelligence that informs viewers of exciting changes that help create new opportunities for package manufacturing while employing digital production methods.

The targeted videos, titled “The Packaging Minute,” are educational in nature and cover a gamut of topics important to printers and converters who either have or are contemplating a purchase of a digital press. Ferrari shares his unique perspective of 32 years with P&G to provide insight that informs viewers how to connect with consumer product companies to create win-win results. While digital press technology is considered “disruptive,” Ferrari explains that converters must understand the technology’s nature to become a successful digital printer.

Take out a brief and easy few minutes from your busy day to learn from a true expert how you can guide your business’s growth through innovative packaging technology. Select from any of the seven videos in the series at www.pffc-online.com/video on the following topics:

The Packaging Minute Introduction (1:52 min)

Rethink Your Business (2:11 min) Marketing HP Indigo Printing (2:13 min)

Package Printing as ROI Vehicle (2:03 min)

Packaging Gets Personal (2:03 min)

Packaging Innovation (2:38 min) Green Is Normal (1:46 min)

Don’t forget the popcorn and candy! And remember you can view this and other new printing technology first hand at Pack Expo on October 28—31 at Chicago’s McCormick Place.