Uncoated Board Gives Whale of a Performance

Published: October 14, 2009

CHARLESTON, SC | KapStone Charleston Kraft promotes a strong environmental image in the retail aisle for its Kraftpak uncoated carton board with a promotional packet hypothetically branded “Red Whale Ale.” Made from ultra-lightweight .020/58# Kraftpak, the six-pack promotional carrier that targets niche and premium beverage producers is an unbleached, high performance natural kraft paperboard available in ten standard caliper grades, ranging from .013 in. to .030 in. The carrier’s strong fiber composition and ultra low-density design are said to deliver outstanding performance with very low package weight, while its uniform brown surface provides a clean, organic look with excellent printability. The Red Whale Ale promotional carrier features detailed lithographic text and graphics printed on all sides, verbally and visually conveying Kraftpak’s ability to reproduce strong, bold color and clear definition. Reportedly suitable for mass market and micro bottlers to distinguish their brands.