Kodak, Aprimo Team to Provide Comprehensive Marketing Software Solutions

Published: December 05, 2008

ROCHESTER, NY | Kodak’s Graphic Communications Group (GCG) and Aprimo, Inc. now offer enterprise marketing solutions from their combined product portfolio to create a seamless, digital process for more tightly integrating brand owners with marketing and service providers.

Combined tools from KODAK Design2Launch Solutions for “Brand Content Management” and Aprimo’s Enterprise Marketing Management software enhance the relevancy and effectiveness of marketing communications and provide greater consistency and control of customers’ brands. The agreement allows Kodak to sell the Aprimo EMM Portfolio and Aprimo to sell select products from the Design2Launch portfolio. The companies’ sales and professional services teams will work collaboratively to deliver and integrate the full suite of products to the marketplace.

Corporate marketing professionals now have the ability to create and catalog content and digital assets centrally while allowing access, personalization, customization, and ordering regionally and remotely in field offices. Key enterprise markets include financial services, manufacturing, consumer packaged goods, pharmaceutical, food and beverage, and automotive.

The Aprimo Enterprise Marketing Management suite provides a web-based service orientated architecture that offers the flexibility, configurability, and scalability required to handle all the diverse features and functions of a marketing department. It provides tools to process everything from marketing budgets to creative production plans to large customer databases. The modular design delivers a broad range of business functions in Planning & Financial Management, Production Management & Workflow, Brand Content Management, Lead Management B2B Marketing, and Campaign Management.

Design2Launch Solutions is a suite of integrated modules created to save time and money at every step of the asset creation process, from project initiation, collaboration and revision to approval and production. Kodak also brings its expertise and solutions in workflow to help customers produce highly effective marketing materials, managing variable data for targeted communications and color management to deliver consistent brand colors.