HP Reports Most Successful Drupa Ever

Published: July 29, 2008

PALO ALTO, CA | HP announced that its 2008 Drupa trade show exhibit, highlighting the company's industry leadership, innovation, and commitment to customer success, was the most successful Drupa exhibit in the company’s history. Purchase contracts completed at the 14-day show were led by a significant number of HP Indigo digital press sales, in addition to sales of HP Scitex and HP Designjet large-format solutions, and HP SmartStream workflow systems.

In addition to its sales activity, HP also secured a number of leads for HP Specialty Printing Systems original equipment manufacturer (OEM) partnerships and for the new HP Inkjet Web Press. HP reported that it also signed several new letters of intent for HP Inkjet Web Press beta installations.

HP also recorded the most valuable single purchase contract in Indigo history during Drupa, a deal for the installation of as many as 36 HP Indigo presses to North American firm Consolidated Graphics. The HP Indigo press installation will enable Consolidated Graphics to meet rapidly growing demand for photobooks and digitally printed direct marketing materials.

Additional sales included Italian firm Pixart's purchase of multiple HP Indigo presses and German firm Infowerk AG's purchase of several HP Indigo 7000 Digital Presses, an HP SmartStream Production Pro Print Server, an HP SmartStream Photo Enhancement Server, and an HP Indigo UV Coater.