SmartColour to Demonstrate Color Matching at FUSE 2008

Published: May 23, 2008

NEW YORK, NY | Brand owners and designers visiting the SmartColour booth at FUSE 2008 will learn how they can select and match colors on a variety of substrates and maintain the same color in their designs that they view on the computer screen with the final packaged product on retailer shelves.

Visitors to FUSE 2008, which will be held on April 13-16 at Chelsea Piers, will see demonstrations of SmartColour, a portfolio of color management offerings that the company says takes the guesswork out of predicting the outcome of spot color on a given substrate to provide the consistent, predictable color brand owners require.

The range of SmartColour products provides true brand color on the computer screen, in design mock-ups and prepress proofs, and on press—which virtually guarantees that customers will see the exact brand colors on store shelves. It avoids proofs and costly reprints, and saves customers a lot of time and expense, the company reports.

FUSE annually draws over 500 brand design leaders who converge in New York City to learn how strategy and design drive brand innovation, customer loyalty and profitability.