Cadence Unveils Brand Refresh Reflecting Company’s Evolution While Honoring Heritage

Published: September 03, 2024

Photo courtesy of Cadence, Inc.

Cadence, Inc., a leading provider of vertically integrated contract manufacturing solutions to the MedTech and Pharma markets, has announced a significant milestone in the company’s journey with the unveiling of its refreshed branding. This effort signifies the close alignment with their customers’ mission and strongly reflects a commitment to innovation, continued excellence in serving customers, and most importantly, advancing patient outcomes.

Cadence’s brand refresh captures the essence of who they are and where they are headed, while staying true to core values and ensuring that their vision and mission guide them to provide robust solutions to the challenges that their customers face in the evolving healthcare industry. They remain committed to supplying exceptionally high value, integrated manufacturing solutions, differentiated engineering services, and customer support that their OEM partners and stakeholders have come to expect.

“The brand refresh represents an exciting chapter in Cadence’s history,” stated President and CEO, Rob Werge. “As we have grown and expanded our capabilities and services, it is important for our brand to evolve along with our vertically integrated strategy of delivering value-add finished devices to our customers. Driven by our commitment to improving patient outcomes, we are dedicated to providing unrivaled trust, innovation, and manufacturing excellence for our MedTech and Pharma partners.”

Key aspects of the refresh include a new, modern logo and enhanced brand messaging. The new logo incorporates the Cadence diamond to honor its heritage, while the primary brand color, blue, reflects the healthcare industry and represents knowledge, tranquility, trust, and cleanliness. The new imagery depicts the full lifecycle of Cadence devices, from manufacturing the device through achieving improved patient outcomes.

“Together, we will continue to drive a positive impact in healthcare towards advancing patient outcomes worldwide,” said Werge. The branding refresh will begin to appear on Cadence’s website, social media platforms, and in various marketing materials to ensure a cohesive and impactful brand experience across all touchpoints.

For more information, visit cadenceinc.com.