BOTTA EcoPackaging Raises Awareness through Innovative New Video Game

Published: April 01, 2023

BOTTA EcoPackaging, a pioneer in sustainable packaging solutions, has launched a new video game that is set to raise awareness of the importance of choosing eco-friendly packaging options, in a disruptive and original way.

In this unique and engaging video game, the main character, a fragile glass bottle, wanders in a polluted world trying to avoid enemies in the shape of plastic bags left in the environment. As it gains energy in the form of paper it starts creating protection for itself in the shape of Paper Eco-Sleeves! As it defeats more and more plastic bag enemies left in the environment and gains Paper energy, it is able to upgrade its protection to the Flexi-Hex® bottle protector and then onto the Eco-Single Bottle Pinch Top Box! The video game offers a fun and interactive way to learn about sustainable packaging and its role in reducing waste and carbon emissions to create a better environment for the future. At the same time the initiative finds an original and alternative way to market some key Botta EcoPackaging products through gamification and product placement.

“Our commitment to sustainability is at the core of everything we do, and this video game is just one of the many ways we aim to make a positive impact on the environment. Our goal is not only to entertain but to educate and inspire individuals and businesses to make conscious, eco-friendly choices when it comes to packaging,” said Lara Botta, VP of BOTTA EcoPackaging. “We believe that this video game is the perfect platform to showcase an example of our innovative approach to promoting sustainable packaging.”

As the first B2B packaging company to integrate gamification with sustainable packaging, BOTTA EcoPackaging is committed to promoting sustainability and environmental protection through innovative solutions. This new video game is just one of the many ways in which the company is working to make a positive impact on the environment.

For more information, visit https://www.botta.it/en/ or contact This email address is being protected from spambots. You need JavaScript enabled to view it.. To play the videogame via desktop browser www.botta.it/videogame .