Avery Dennison Launches Matrix Recycling Program With Roadrunner Recycling

Published: September 24, 2020

Avery Dennison Label and Packaging Materials announced it has launched a scalable matrix recycling program with RoadRunner Recycling to help label converters achieve their zero waste-to-landfill goals.

Through a venture investment in RoadRunner Recycling’s Series C round, Avery Dennison is expanding the accessibility of matrix recycling and leveraging RoadRunner’s machine learning technology to optimize matrix collection and recycling processes.

The pilot program reportedly focuses on the economics and logistics associated with collecting matrix waste, while identifying recycling opportunities to enable efficient future matrix circularity. The pilot is available in the Maryland, Chicago, New Jersey and Southern Pennsylvania markets.

“Working with RoadRunner Recycling, we are able to combine our material expertise and commitment to sustainability with their technological capabilities and operational capacity to address the technical and financial challenges that limit matrix recycling today,” said Jeroen Diderich, vice president and general manager, Avery Dennison Label and Graphic Materials North America.

RoadRunner Recycling is a growing provider of custom recycling solutions that has developed an innovative technology platform that includes machine learning algorithms that analyze waste volumes to increase recycling rates. The pilot will reportedly enable Avery Dennison and RoadRunner to grow the knowledge base that enhances the performance of the machine learning algorithms as more material is recycled. The program will also explore alternatives to waste-to-energy for recycled matrix waste.

The matrix recycling program is the latest initiative to support Avery Dennison’s sustainability goals. Through innovations like its CleanFlake™ technology, the RoadRunner Recycling pilot and other innovations and initiatives, Avery Dennison is continuing to lead the industry in delivering innovations that advance the recyclability of plastic packaging and expand industry access to matrix and liner recycling solutions.

For more information, visit https://label.averydennison.com.