Avery Dennison Expands Rapid Roll Portfolio, Adds Stand Up Pouch, UV-Blocking Shrink Film

Published: August 16, 2019

Avery Dennison has expanded its Rapid-Roll^® Portfolio with two new offerings: a print-ready Stand Up Pouch construction, and the Pentalabel^® Eklipse light-blocking shrink film. These additions are part of a broader strategy to help converters grow their business with innovative and eye-catching packaging formats for premium foods and snacks, household products and beverages and other segments.   

Stand Up Pouch

The new Stand Up Pouch constructions feature print-ready facestocks with 3mil sealant films. They can be printed and formed into pre-made pouches, or pouched directly through form-fill-seal lines.

White and clear versions feature a corona-treated polyester film for flexographic printing. The film combines durability and resistance to both heat and moisture. A metallized PET version is corona-treated for surface-printing. This material offers toughness, heat resistance, and provides a superior barrier to moisture, oxygen and light.

“Compared to many other formats, Stand Up Pouches use less material, weigh less and lend themselves well to grab-and-go positioning,” said Cindy Collins, flexible packaging product manager. “These are attractive features for many consumers. For brand owners, the ‘360-degree’ billboard for artwork and high-performance look and feel translate to greater shelf appeal, helping to increase sales.”

Pentalabel Eklipse Shrink Film

The film can be ideal for many opportunities in the ready-to-drink category. It also has potential applications in areas such as functional beverages, organic products, health and beauty, and products in hot air tunnels.

The film works with highly-recyclable PET bottles, and is easy to convert. There’s no need for additional flood coat printing to create the light barrier, reducing processing time and maintenance costs.

“Our Rapid Roll Portfolio is an ever-growing selection of products to help converters respond to trends, and much more, says Leslie Kozar, Commercial Leader, Rapid Roll. “It is access to a level of service and support that distributors just can’t match. It is the ability to partner with us to capitalize on growth opportunities in fast-changing markets. And, it is a chance to work with a company that has its finger on the pulse of both consumer behavior and converter needs.”

More information visit label.averydennison.com.