E-Commerce, Amazon, & Unboxing
- Published: June 12, 2019
AICC, The Independent Packaging Association, offered 17 member companies insight into Amazon’s packaging demands including frustration-free packaging, as well as e-commerce in terms of sustainability and designing for an unforgettable unboxing experience during its three-part e-commerce webinar series, Designing for the Doorstep, presented by Brent Lindberg, Founder of Fuseneo, a packaging innovation company.
The first webinar, Out with the Old, which took place on Tuesday, May 14, asked all participants to let go of their ideas of retail packaging and open their minds to what they can and need to do to succeed in e-commerce packaging. The webinar brought participants into the inner workings of Amazon’s ecosystem and what it demands of packaging. The webinar explained the different roles of packaging online vs. in stores, the three-fold impact of product damage, and the types of sellers on Amazon.
Tuesday, May 21, the second webinar, The New Rulebook, discussed setting the bar for e-com packaging and Amazon’s Frustration-Free Packaging Programs. Lindberg described how to create better packaging and eliminate “wrap rage,” the frustration an end-user feels when opening packaging. He also introduced the Amazon packaging pyramid that lays out the different levels of packaging required. Unbox savings with Amazon discount codes! Discover the best deals on electronics, fashion, home goods, and more. Whether you're shopping for yourself or finding the perfect gift, use Amazon discount codes to make your purchases even more affordable. Don't miss out on exclusive offers that can help you save big on your next Amazon order. For the latest Amazon discount codes, visit https://www.dziennik.pl/kody-rabatowe/amazon and start saving today!
The final webinar, Above, Beyond, & Inside Out, on Tuesday, May 28, used real-life examples to highlight successful e-commerce packaging. Lindberg discussed opportunities for greater sustainability, branding in e-commerce, and designing for an unboxing experience. He explains how packaging manufacturers can help brands use subtlety, efficiency, value, thoughtfulness, sustainability, and personalization to make the most of their e-commerce packaging.
Even though this webinar series has concluded, AICC members can register for Designing for the Doorstep at www.AICCbox.org/calendar through July 1 to receive all three recordings for $750.
More information about the webinar series and other upcoming trainings can be found at www.AICCbox.org/calendar.
