New INTERPACK Alliance Trade Fair for Middle East Africa Region

Published: January 02, 2019

The interpack alliance of Messe Düsseldorf expands into the Middle East Africa (MEA) region – its new trade fair “pacprocess MEA” will be held annually at the Egypt International Exhibition Center in Cairo. The debut event is scheduled from December 9 – 11, 2019 and will run concurrently with FoodAfrica, the leading food trade fair in the region. pacprocess MEA has the wide reaching support from numerous partners from business and Egyptian government organizations and/or associations.* Exhibitor online registration will open at www.pacprocess-mea.com middle of December.

pacprocess MEA will be held in cooperation with the organizers IFP Egypt and Konzept who also organize FoodAfrica. pacprocess MEA will address the eight core target groups of the interpack alliance: food, beverage, pharmaceuticals, cosmetics, confectionery and bakery, non-food and industrial goods – across the entire value chain. It also targets the suppliers of packaging means, packaging materials and the associated manufacturing technology. Recycling and environmental technology are also on the agenda.

“For pacprocess MEA there will be an advisory board composed of high-caliber representatives of international companies from the food, pharmaceuticals and confectionery/pastry industries as well as from numerous Egyptian state organizations and associations – which is a first for a trade fair held outside our home base in Düsseldorf, Germany. This is how we bring together decision-makers and their know-how for a strong trade fair,” said Bernd Jablonowski, Global Portfolio Director Processing & Packaging at Messe Düsseldorf. The close connection with the Egyptian government organizations was also underscored by the meeting between Werner M. Dornscheidt, President & CEO of Messe Düsseldorf, and the First Undersecretary of the Ministry of Trade and Industry, Sami Ahmed Younis, as part of the launch event of pacprocess MEA in Cairo on December 10, 2018.

Entry Market for an Entire Region

The MEA region and the Egyptian market, in particular, are rated as dynamic and highly attractive not least by international groups. This still young democracy provides a gateway to the African world because it maintains extensive free-trade agreements with other states in the region and is a focus of German development policy. It is open to foreign investors, which is why large corporations such as Coca-Cola, Nestlé, and Mondelez have invested hundreds of millions over the past few years. Even the Egyptian domestic market is attractive: spending on food and beverage in Egypt is expected to rise by 60% in the period 2013 to 2020. In the pharmaceuticals segment Egypt ranks among the biggest producers and most important sales markets in the MEA region. Here growth is estimated to reach 8% by 2020. The packaging sector is predicted to expand by as much as 35% between 2015 and 2019. The driver of this development is a young, growing population with rising education levels, growing disposable incomes and who like to shop.

Special Themes innovationparc and SAVE FOOD

As an interpack alliance member, pacprocess MEA will also feature the special exhibits  innovationparc and SAVE FOOD, which have been established features at the interpack trade fair in Düsseldorf for many years. With its conference program and platform for knowledge exchange, innovationparc picks up on industry trends of relevance to the MEA region. The SAVE FOOD Initiative is a joint project of the Food and Agriculture Organisation of the United Nations (FAO), the United Nations Environmental Programme (UN Environment), and Messe Düsseldorf and aims to reduce international food loss and waste. The plan is to establish the initiative in Egypt through pacprocess MEA. The African continent, in particular, is suffering from a high percentage of food losses – often caused by a lack of processing technologies and suitable packaging for perishable harvested products.

For further information on visiting or exhibiting at  pacprocess MEA 2019, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.; Visit  www.pacprocess-mea.com  and http://www.mdna.com.

* Supporting Organizations and Companies include:

Organizations

• Ministry of Trade and Industry
• Federation of Egyptian Industries
• Federation of Egyptian Chambers of Commerce
• Chamber of Chemical Industries
• Chamber of Printing & Packaging Industries
• Chamber of Food Industries
• Industrial Chamber for Pharmaceuticals, cosmetics and appliances
• Export Council for Chemical Industries and Fertilizers
• Engineering Export Council
• Export Council for Printing, Packaging and Paper
• Food Export Council
• Industrial Modernization Center
• Food Safety Authority

Companies

• Bab el sham
• Coca Cola
• Delta Trading and Distribution
• Edita
• Fancy Foods
• Givrex
• IDG (Industrial Development Group)
• Juhayna
• Packtec
• Tasdeer Holding

About interpack alliance

The interpack alliance comprises events of Messe Düsseldorf that form part of the Processing & Packaging portfolio. Exhibitors and visitors can recognize these trade fairs by the “interpack alliance” brand which has been modeled after the interpack brand - the world’s most important event in the packaging industry and related process industries. In addition to the flagship trade fair giving the alliance its name, the interpack alliance includes the trade fairs upakovka (Moscow), food pex (Shanghai), bulk pex (Shanghai), pacpro Asia (Shanghai), pacprocess India/IndiaPack and food pex India (Mumbai, New Delhi) as well as pacprocess Tehran (Tehran), components (Düsseldorf), food processing & packaging exposyum Kenya (Nairobi), indopack (Jakarta) and process expo (Chicago). The Chinese events are held together every two years as the Shanghai World of Packaging (swop). The interpack alliance targets the segments food, beverage, confectionery and pastries, pharmaceuticals, cosmetics, non-food consumer goods as well as capital goods on important growth markets – with focal themes differing by event. The trade fairs in China, India, Iran and Russia are exclusively supported by the Italian Packaging Machinery Manufacturers Association, UCIMA.

About IFP EGYPT

IFP Egypt is a member of IFP Group, one of the Middle East’s most accomplished event organizers with a rich experience of over 35 years and more than 480 international exhibitions with worldwide recognition. IFP Group organizes some of the region’s top trade fairs, designed to be ideal platforms for foreign and local companies doing business in the Middle East and Africa, and seeking exposure among top regional buyers and decision makers.

About KONZEPT

Konzept is an exhibition & event management company based in Cairo and operating in more than 15 countries worldwide. With more than 20 years of experience, Konzept is specialized in delivering first-class marketing, networking, and information solutions in high-value sectors, both in mature and emerging geographies. The full services package includes organization, logistics, and integrated marketing & PR campaigns for individual exhibition participants, country pavilions and corporate events & conferences.