Free Webinar to Offer Advice on Sizing a Market

Published: August 05, 2014

SPARTANBURG, SC | Priority Metrics Group (PMG), a research and consulting firm, is offering a free webinar August 13, 11:30 a.m. Eastern US time, which will detail how existing market data can be triangulated and refined to size a market.

According to PMG, accurately determining market size is a common challenge for business-to-business marketing professionals, particularly when there is a lack of publicly available data that can help identify the size of a specific customer universe. The webinar, entitled Determining Market Size, will take the participant through the appropriate thought processes, define and identify data sources, create information typology (or buckets), and offer suggestions on gathering trend information. Additionally, a brief overview of triangulation (unifying various data sources to yield desired results) will be provided.

PMG president John Barrett says, “It’s difficult to create marketing strategy and make forecasts when you don’t have an accurate grasp of the target audience size. Companies frequently create plans around suppositions that really don’t reflect marketplace reality. As a result, desired results are not achieved. Having a more accurate understanding of the customer universe will enable efforts that are more targeted and have a better chance of delivering desired results.”

Concepts will be illustrated with case studies drawn from real-world scenarios, and the 30-minute WebEx webinar will be followed by a question-and-answer session.

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