How to Market HP Indigo Printing

Published: July 20, 2012

CINCINNATI, OH | Video #3 in the series offered exclusively to PFFC by Hewlett-Packard and Mike Ferrari is entitled “Marketing HP Indigo Printing.” All videos in the series offer the most up-to-date information for owners or potential owners of digital presses.

In this episode Ferrari describes how you can market HP Indigo package printing to consumer product companies. He explains the benefits that digital press technology offers clients that he says traditional analog or flexographic processes cannot deliver. According to Ferrari, those benefits include exceptional print quality, supply chain simplification, and lower carbon footprints.

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