Fix-a-Form Leaflet Labels Used in Cider Promotion

Published: November 14, 2016

VIENNA, AUSTRIA | In conjunction with Apple Day on October 21, Carlsberg Malaysia launched a promotion to celebrate the day via two local newspapers: The Star and Sin Chew Daily. It was a simple mechanism with a giveaway vouchers to purchase its Somersby Apple Cider.

Fix-a-Form Leaflet Labels were chosen as the medium for the promotion. Fix-a-Form products combine an ordinary printed leaflet with a self-adhesive label to create a leaflet label or multi-page label. They are well-suited to applications where additional pages of information are required yet space is limited. It enabled Carlsberg Malaysia to add an additional message on the front page of the newspapers.

Pemara Labels,  which was acquired by Constantia Flexibles Group last year, is the exclusive Fix-a-Form licensee in South East Asia, including Australia and New Zealand.

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