Beck's Beer Relaunches with Gravure Labels
- Published: July 28, 2015
Earlier this year, Anheuser-Busch InBev, the world’s largest brewing group, launched three new premium Beck’s beers. “Pale Ale,” “1873 Pils,” and “Amber Lager.” Beck’s is one of the group’s most successful brands in Germany and their new launch required a unique appearance.
Constantia Flexibles Labels Div. supported the relaunch with rotogravure-printed paper labels incorporating UV mark recognition. All three labels are printed on highly refined white paper to attract the customer’s attention. The marketing team also was keen to use a varnish that produces a matte gloss effect, giving the bottle a premium appearance.
Additionally, the paper neck labels are equipped with another special varnish that simplifies the handling of returnable empties by UV mark recognition. The letterings “full-bodied and hoppy,” “aromatic and smooth,” or “traditionally fresh,” brightly pop up on the different beer types in different colors.
Beck’s is a popular brand and this contemporary, attractive bottle will be one the consumer will want to be seen with.
