Spartanics and SMAG Report Partnership
- Published: September 23, 2014
ROLLING MEADOWS, IL | Spartanics and Smag Graphique, Savigny-sur-Orge, France, announce a new partnership that will merge core technologies to develop a best-in-class digital converting solution for the label market. The partnership will combine Spartanics’ laser cutting technology with Smag’s traditional roll-fed label converting solutions to create a fully integrated digital line of converting equipment that will compete through direct sales and a global network of distributors.
“This partnership with Spartanics will definitively bring us to another level commercially and technically by providing a direct presence in North America,” Stéphane Rateau, managing director of SMAG. “Merging technologies, the best technologies, that each company has to offer will be beneficial to the entire label industry.”
“This decision has been thoughtfully considered for quite some time,” says Spartanics’ president Tom O’Hara. “We believe we have found the perfect partner in SMAG in terms of company size, corporate culture, and a deep desire to provide the best equipment to a label manufacturing market that is seeking technology driven equipment suppliers.”
Spartanics will become the exclusive distributor for SMAG equipment in North America. For areas of the world where distributors are not present, SMAG and Spartanics will work together to provide equipment solutions to potential customers.
SMAG will integrate Spartanics’ laser technology into its line of Digital Galaxie converting solutions and says it will become the main supplier in Europe and parts of Asia for roll-to-roll laser converting solutions.
Open houses in Paris, France, and Chicago, IL, are scheduled for the first quarter of 2015, with details to follow near the end of 2014.
