Seeing Red

Published: August 11, 2011

Curwood, Oshkosh, WI, has introduced FreshCase material technology designed to deliver all the advantages of vacuum packaging — superior flavor, quality, and extended shelf life — while maintaining the fresh red color consumers prefer. The material is FDA and USDA approved, offering retailers a shelf life of more than 30 days for whole muscle beef, and extends typical retail display life up to 28 days compared to 3-5 days for tray overwraps. FreshCase also is said to increase shelf life to 14 days compared to 3-5 days for current modified atmosphere packaging (MAP).

• Curwood | www.curwood. com