Sun Chemical Acquires Brand Protection Assets of Veritec

Published: October 08, 2004, By pffc-online.com

PRESS RELEASE

FORT LEE, NJ, USA — Sun Chemical Corp. reports it has acquired the brand protection assets of Veritec Group, Inc., including the Veritec trade names.

According to Sun Chemical, Veritec (also known as Verification Technologies, Inc.) provides technology and services to protect product integrity and brand security, including covert on-package verification systems, portable field units for forensic "on-site" authenticity testing, high-speed robot authenticity testing for screening thousands of samples, process patent compliance testing, and authenticity technology development. Veritec's technology is relevant to major consumer goods companies, and offers "track-and-trace" capabilities throughout the supply chain.

States Sun Chemical corporate VP Richard Pettifor, "This acquisition reflects the commitment of Sun Chemical's strategy to build its brand protection security business."

Sun Chemical's director of technology Steve Postle says Veritec offers two commercial technologies: Verigard 1000, an authenticity-verification system that uses forensic technology, and Verigard 300, an invisible inkjettable taggant system.

"These technologies further our goal of providing brand owners a differentiated basket of solutions," Postle adds.

Sun Chemical says Veritec will continue to operate out of its headquarters in Centerbrook, CT, USA, which will also serve as Sun Chemical Security's global technology center.

Visit Sun Chemical at sunchemical.com.