Featured Stories
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Static Control for Pouch, Bag and Label Lines
Solving Pouch Opening Failures and Preventing Stack Bricks -
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Merging Innovation and Sustainability in Flexible Packaging
Optimizing Product Protection, Minimizing Material Usage
News | New Products
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Darryl Herbel Joins Flexo Wash as Western Territory Manager
Flexo Wash is honored to welcome Darryl Herbel as Western Territory Manager.
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APR Releases New and Improved PCR Certification Program The seal of approval for post-consumer recycled plastics
The Association of Plastic Recyclers (APR) recently announced significant upgrades and improvements to the APR PCR Certification Program.
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Starlinger acquires Woven Packaging Division from Windmöller & Hölscher
Austrian Starlinger & Co Gesellschaft m.b.H. has taken over the woven packaging division from German machinery producer Windmöller & Hölscher (W&H)
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SUN Automation Group’s SUN625 HD Rotary Die Cutter Sets New Industry Standard with Unmatched Performance and Reliability
Heavy-Duty Rotary Die Cutting Solution Continues Rapid Growth Across United States Manufacturing Sites
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Valmet hosts successful 2024 Roll Maintenance School in North America
The Valmet team in North America recently hosted a Roll Maintenance School from October 21-24, 2024, in Pennsylvania.
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Abbott Label: A Legacy of Innovation and Service in Partnership with Mark Andy
As large, multinational label groups continue to acquire small and midsize players, supplier partnerships are becoming increasingly vital.
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ARC Honors Award Winners at R2R Conference USA
The Association for Roll-to-Roll Converters (ARC) announced the winners of its annual awards program at an Awards Ceremony held during its 2024 R2R USA Conference & Expo.
Expert Advice
Brewery's Color-Logic Packaging Increases Sales
- Published: March 20, 2013
WEST CHESTER, OH | Wold Top Brewery—a craft brewery in the Yorkshire Wolds of England—recently chose the Process Metallic Color System from Color-Logic to produce packages that make their brand stand out on store shelves. According to brewery co-owner Gill Mellor, “The package designed by Color-Logic increased our gift sales by one-third in the 2012 Christmas season and elicited favorable comments from retailers and customers alike. Just looking at the pack, everyone assumes we have a gold foil box.”
Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment.
Commenting on the project, Color-Logic Director of Sales and Marketing Mark Geeves said: “Brand and product managers large and small are using the Color-Logic process to differentiate their products from competitors in the marketplace. Several recent marketing studies indicate that 80 percent or more of purchasing decisions are made in the store, based on shelf appeal. We are pleased at the increased sales volume Wold Top Brewery realized using our design and production technology.”
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