Digital Presses Allow More Products

Published: March 01, 2009

New York, NY | Advanced Digital Printing has acquired its second Presstek 52DI digital offset press, seven months after purchasing the first. “We saw an opportunity to expand our production of packaging materials to encompass the additional printed materials our customers require,” says Elazar Wadler, chief information officer for Advanced Digital Printing. “The larger format size of the 52DI press, combined with its ability to handle heavy stocks and its fast and efficient makeready, have allowed us to significantly expand our product offerings and our revenues.”

Wadler says the company also has added conventional die-cutting to facilitate the production of packaging items produced on boardstock, applications that can only be produced because of the DI press. The Presstek 52DI is a 52-cm, landscape-format press with a maximum sheet size of 20.47 × 14.76 in. “These presses are extremely reliable and productive,” he adds. “We run them 24 hours per day and have already put six million impressions on our first 52DI, with a million on the second press in the first six weeks.”