Choosing the Right Flexible Packaging Pouching Supplier

Published: March 31, 2025

By Jeff Leto, Vice-President of Sales, NBi FlexPack

Wish you had more production capability to fulfill pouching jobs or maybe you are looking for a backup when your equipment goes down? It's time to consider finding a pouching and coating partner that accepts overflow projects that do not compete with your business. Packaging is not just a container; it's an opportunity to tell your brand's story and captivate your audience.

Selecting the right flexible packaging pouching supplier is a critical step in ensuring production helps you meet market demands while providing quality products that meet regulations, as well as your customers' expectations. The flexible packaging industry is booming, offering various pouch options for diverse industries. Selecting the right supplier will also ensure products stand out on store shelves.

This guide outlines the key factors to consider when evaluating suppliers to make the best choice for your business.

1. Understand Your Requirements

Before researching suppliers, clearly define your needs:

• Product Compatibility: Identify materials that suit your product, such as barrier proper-ties, durability and sustainability.
• Pouch Type: Choose between stand-up pouches, flat pouches, exit pouches for dispensary products, resealable designs, certified child-resistant, certified Safe Quality Food (SQF) and others.
• Volume Needs: Determine your required quantities-some suppliers cater to large-scale orders, while others accept smaller runs. Ensure they can scale with your business as your packaging needs grow.

2. Research Supplier Capabilities

Evaluate potential suppliers based on their expertise and offerings:

• Safety: Safety is paramount in the pharmaceutical and nutraceutical industries, as well as others. Learn if the supplier is at the forefront of meeting your packaging needs to meet regulatory compliance. Discover if the supplier offers certified child-resistant zipper options and other reclose designs.
• Production Capabilities: Ensure they can meet your needs for converting, slitting and pouching. Assess whether the supplier can handle your order volume consistently.
• Customization: Check to see if the manufacturer can meet your customization requirements like coating, embellishing and custom sizes.
• Sustainability: Check for eco-friendly options like post-consumer recycled (PCR), compostable, or recyclable materials if sustainability is a priority and to align with eco-conscious consumer trends.

3. Prioritize Quality Assurance

Consistency is crucial for branding and product protection:

• Made in the USA: A US manufacturer can help ensure high-quality with strength and repeatable performance.
• Testing: Ask to see the companies QC procedures and protocols.
• Certifications: Look for certifications, such as certified child-resistance and SQF certification.
• Technology: Look for new technology, such as an eBeam coater. eBeam is a state-of-the-art, high demand finishing option for finish coating and embellishment. eBeam coating and embellishment solution offers:
• A uniform, complete and instantaneous cure.
• Instantaneous cure to help prevent no harmful residual chemicals.
• The same gloss and depth of image as reverse printed and laminated packaging.

4. Consider Lead Times and Logistics

Reliable delivery and supply chain management are key:

• Turnaround Times: Ensure the supplier can meet your deadlines without compromising quality. Make sure you ask about lead times.
• Proximity: US suppliers offer faster shipping and lower transportation costs compared to international options. Shorter transport times mean lower emissions.
• Customer Service: Evaluate their responsiveness and willingness to collaborate on problem-solving.

5. Evaluate Cost vs. Value

Price is important, but it shouldn't compromise quality:

• Cost: Compare pricing while factoring in quality and services.
• Transparency: Request detailed quotes, including setup and other fees.
• Personalized Services: Gauge the responsiveness and expertise of their customer service team. A reliable supplier should be a proactive partner, offering guidance throughout the process. An added benefit is suppliers who offer design experts.

Packaging should be designed to turn heads and elevate a brand's presence, making a lasting impression. By carefully evaluating these factors, you can secure a supplier that meets your quality standards, aligns with your brand's values and supports your business growth. A commitment to excellence ensures your packaging solutions meet industry standards. Choosing the right pouching supplier involves balancing quality, cost and service.

Take the time to vet potential partners thoroughly, aligning their capabilities with your specific needs. A reliable supplier can enhance your production efficiency and help you stay competitive in your market.

About the Author

As the Vice President of Sales of NBi FlexPack, Jeff Leto drives growth by strengthening brands with the many benefits of flexible packaging. He has 25-plus years of print industry experience, including expertise in flexible packaging manufacturing. He is passionate about helping people prosper through goods and services. For those with sustainability initiatives, Leto educates customers about options to reduce environmental impact.