Dscoop Conference Is Coming Up

Published: March 29, 2016

ATLANTA, GA | The 11th annual Dscoop (Digital Solutions Cooperative) conference will be held in San Antonio, TX, April 14–16. Dscoop, said to be the largest digital users group in the country, is made up of HP graphic technology customers. Organizers say this year’s conference will be provide digital printers with many learning opportunities, from conference sessions to peer networking to the exhibit floor. A key topic of discussion will be innovative ways to promote print and marketing services businesses in today’s omnichannel world. 

“Conventional marketing approaches have limited effectiveness these days,” says Mike Duggal, conference chair and CEO of Duggal Visual Solutions. “Companies achieve the best results when they use multiple communications channels in a strategic and integrated manner. Dscoop Diamond Partner MindFireInc will be at the conference to share some ways the company is promoting its business by leveraging social media. While many companies struggle with how to monetize their social media presence, MindFireInc has some interesting answers that can be applied to any business for immediate effect.”

MindFireInc uses social media in conjunction with email, direct mail, and other outbound channels to generate leads and nurture customers and prospects. “Buying decisions don’t happen in isolation,” says Dave Rosendahl, MindFireInc co-founder. “Buyers are influenced by or getting buy-in from others, and they are also influenced by the frequency with which they come across your name. To leverage that, we create a halo effect around our direct marketing efforts by presenting content to prospects as well finding other people in those organizations and putting impressions in front of them.”

MindFireInc will be just one of the 80+ partners participating in the solutions showcase at Dscoop San Antonio this year. To learn more innovative ways to promote your own business and learn from all of this year’s partners, be sure to register for the Dscoop conference at this link.

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