HP Calls for Entries in Inkspiration Awards
- Published: February 01, 2016
TEL AVIV, ISRAEL | HP is inviting customers to submit entries in the first North American Inkspiration Awards, recognizing the most innovative work produced with HP digital printing technology. The inaugural award winners will be announced during the annual Dscoop conference, April 14-16, where HP will showcase the winning entries and other creative customer projects, along with its graphics solutions portfolio.
Entries in categories ranging from general commercial printing, labels, and packaging to large-format printing applications, such as banners and signage, will be evaluated by a panel of judges from the printing, design, marketing, and technology industries.
“Driven by tight deadlines, it’s easy for print service providers [PSPs] to just ‘check boxes’ to fulfill orders rather than provide customers ‘out of the box’ value,” says Sabine Lenz, founder of PaperSpecs. “The most successful PSPs move from order fillers to true partners by providing innovative solutions to their customers’ challenges, and that’s the source of award-winning work, which we’re excited to recognize with the first North American Inkspiration Awards.”
Also awarded will be the prestigious Rod Key Marketing Excellence Award. Established in memory of Rod Key, a founding Dscoop member and an innovator in marketing for his own business, this award will be given to the company with the most creative marketing campaign printed on HP Indigo, PageWide Web Press, Latex, or Scitex equipment to promote their own business.
“Brands are facing increased competition in crowded markets, and HP customers are constantly innovating to help them break through the noise with creative campaigns…,” says Avi Basu, director, marketing and business development, Graphics Solutions Business, Americas, HP. “HP customers produce exceptional work that pushes the boundaries of what’s possible with digital printing, and the North American Inkspiration and Rod Key Marketing Excellence Awards recognize and celebrate their achievements, while inspiring PSPs and brands to keep reinventing.”
