GOA Issues Latin American Printing Forecast

Published: December 02, 2014

ORLANDO, FL | Graphics of the Americas (GOA) produced annually by the Printing Assn. of Florida, has released a study on the Latin American printing industry outlook, a core show market, for 2015. GOA's 40th anniversary show is being held on February 26–28, 2015, at the Miami Beach Convention Center in Miami Beach, FL.

GOA says the report describes the industry's expected macroeconomic conditions in 2015 and seeks to provide a stimulus for graphic entrepreneurs to continue to innovate.

GOA president George Ryan says, "This study is an excellent benchmark for the core GOA audience. We use results from these reports to shape conference and expo offerings, providing attendees with the most important information on opportunities for revenue growth through new technologies and innovations. We are energized by the study's positive outlook, and are looking forward to seeing this market continue to expand in 2015."

According to the study, Latin America will reach positive performance with an estimated 2015 GDP growth of 2.2%, though Latin American countries show uneven performance. Mexico will benefit from political reform and the economic recovery in the US. The Mercosur nations (Argentina, Brazil, Paraguay, Uruguay, Venezuela) face a complex economic, business, and political landscape. Colombia, Chile, Peru, Ecuador, Bolivia, and Central America are likely to have robust growth.

Latin America represents 6% of the value of the global packaging market, and 54% of label converters expect to grow over 2014, and 42% are inclined to invest in technology and equipment as one of their primary strategic objectives.

Meanwhile, 67% of flexible packaging converters expect to grow over the previous year (2014), with a strong focus on solutions for the food industry. Flexography in the region will continue to play a major role in the growth of this segment.

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