Diamond Packaging a Winner in FSEA Competition
- Published: July 08, 2014
ROCHESTER, NY | Diamond Packaging won three awards in the 21st annual Gold Leaf Awards Competition sponsored by the Foil & Specialty Effects Assn. (FSEA). The competition recognizes creativity and superior execution of designs that reflect positively on the industry as a whole. Entries are judged on several criteria including design, execution, and level of difficulty.
Diamond won a Bronze Leaf award in the “Best Use of Embossing” category for Five Star Fragrance Company’s Michael Jordan Flight Sport Gift Set. The overall presentation is 
said to impart unusual depth and distinction through creative design, material selection, UV matte and gloss spot coating, and embossing. The carton was converted utilizing FSC-certified metallized polyester board and offset printed with transparent red, dense black, and opaque white inks, in-line with UV matte and UV high gloss coating. The UV matte spot coating on the lid reportedly provides a striking contrast to the high gloss red accents surrounding it. The multi-level embossed dimpled golf ball pattern (on the lid) reinforces the Michael Jordan brand. Diamond utilized its proprietary QuikSet structural design for the project. Company says QuikSet provides an attractive and economical alternative to rigid set-up boxes, featuring a reinforced base and lid, direct application of graphics and stamping or embossing, flat shipping and storage, and easy setup.
Diamond also won a Bronze Leaf award in the “Creative Use of Foil/Embossing on a Folding Carton” for Five Star Fragrance Company’s Michael Jordan Legend Gift Set. The carton, which also incorporates QuikSet structural design, features FSC-certified metallized polyester board and intricate embossing accents. The carton was offset printed with transparent gold, dense black, and opaque white inks, in-line with UV matte and UV high gloss coating. The UV matte spot coating on the lid and base is said to provide a striking contrast to the high-gloss gold accents surrounding it. The multi-level embossed pebbled surface of the basketball on the lid reinforces the Michael Jordan brand.
Company won a Bronze Leaf award in the “Calendar” category for its three-month corporate calendar, a long-standing company tradition and popular promotional item given to customers and suppliers. The 2014 apple-themed calendar represents a natural evolution of the company’s greenbox initiative and is a tribute to New York, one of the nation’s largest apple producing states. The presentation illustrates inline green technologies (e.g., soft touch, specialty effects coatings), UV gloss spot coating, foil stamping, multi-level embossing, debossing, and intricate die-cutting. The calendar was converted utilizing Candesce SBS paperboard from Clearwater Paper and offset printed with four color process inks, inline with an overall aqueous gloss coating, UV gloss spot coating, specialty effects pigmented coating, and DiamondTouch soft touch coating. Metal Magic provided all of the embossing dies.
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