AWA Conference Will Address Sleeve Labels

Published: December 16, 2011

AMSTERDAM, THE NETHERLANDS | AWA Alexander Watson Assoc. will present the 6th Annual International Sleeve Label Conference & Exhibition, April 18–19, 2012, at the Hyatt Regency in Cincinnati, OH. The conference will focus on the key developments within the sleeve labeling industry in new materials, technologies, applications, and market trends, with key industry leaders presenting their views on the market and ongoing innovations in this fast growing, dynamic sector. The event will include a two-day exhibition and a facility tour hosted by Verst Group Logistics. AWA reports sleeve labels continue to be among the fastest growing of all label formats, with strong volume developments in all regional markets across the globe, and a growing number of end-use market segments. This growth in volume is strongly supported by developments and innovations in materials, material properties, converting technologies, and application methods. The key challenge presented to end-users, brand managers, designers, packaging technologists, and converters, notes AWA, is to maximize the opportunity o?ered by sleeve labels by changing the mind set of traditional container and label geometries to more fully embrace the bene?ts provided by the combination of 3D container shape matched to 3D advanced graphics. The conference will provide delegates with insight into these issues.