Randy and Geri Wise Awarded TLMI Converter of the Year
- Published: October 16, 2015
GLOUCESTER, MA | At the recent Annual Meeting of the Tag and Label Manufacturers Inst. (TLMI), held in Colorado Springs, CO, Randy Wise, president, and Geri Wise, VP, of Hyde Park Label, Round Rock, TX, were jointly named TLMI Converter of the Year.
The Wise’s respective career experience in and outside of the industry have presented an award-winning formula for growing and succeeding as label business owners. Randy’s entry into the marketplace was as a 21-year-old delivery driver for Kansas City, MO-based Z-Label, and within a short period of time he was promoted to production manager.
From Z-Label, Randy moved to Fairfield, NJ-based Driscoll Label Co. for three years and then onto Arlington, TX-based Craftmark Label. Within a short amount of time after joining Craftmark, Randy became the VP of operations.
The geography of Randy’s label-industry experiences were dictated by Geri’s career trajectory at M&M Mars. Promotions and opportunities took Geri from Kansas City to New Jersey, and then from New Jersey to the Dallas area. Between them, Randy and Geri have been in the industry for nearly four decades. Randy’s tenure stretches back 39 years and Geri has been active for the past 10 years.
Both Randy and Geri are longstanding dedicated and prominent members of TLMI. Their involvement has included the chairing of meetings and both have served on the association’s Board of Directors. About the benefits of TLMI membership, Randy comments, “The colleagues you meet help guide you and are willing to share what they’ve gone through, what they’ve done, and what their experiences have been. When you’re young and you’re growing really fast, one of your challenges is how you manage this growth. How do you finance it, and how do you control it? These guys have been through it, are a storehouse of information and are just absolutely caring, giving, and are willing to help guide you through it.”
Since 2007, Geri has served as co-chair of the TLMI Marketing Committee and has been an active force in shaping the association’s marketing and communications strategies and member outreach. She adds, “Without TLMI, I don’t think we would be where we are today as a company. We’d be getting there but wouldn’t have gotten to where we are today without the expertise, the exposure, and the knowledge that we’ve gained from being members of TLMI.”
Presented annually in conjunction with packagePrinting magazine, the Converter of the Year Award honors and recognizes a member of the converting industry who has made an extensive contribution to the North American narrow web marketplace and who has additionally demonstrated a steadfast commitment to TLMI.
