Feta Cheese Stands Out with Striking IML Label
- Published: July 07, 2015
MALDEGEM, BELGIUM | The traditional, Greek feta cheese from Pure Dairy for COLES stands out in the Australian supermarket chain. The striking label combines the brand-new lacquer options from Verstraete IML — Matt IML and UltraGloss IML — with Metallic IML: “The result is a luxurious and high quality appearance, perfect for premium products which deserve a special place on the shop shelves.”
Who is Pure Dairy?
Pure Dairy reigns over the Australian dairy market. Adrian Josephson, managing director of Pure Dairy, explains: “We are proud of our extensive knowledge of domestic and foreign dairy products, and we dedicate our efforts to high quality dairy products from across the globe—from Australian Mozzarella and New Zealand FCMP through Swiss Emmental and Italian Parmesan to Greek feta and American Colored Cheddar. Quality is key. Besides that, we offer a total solution for diary buyers and sellers thanks to our Total Supply Chain Management System.”
Pure Dairy and Paragogiki Thrakis for COLES
Pure Dairy joined forces with COLES and worked for 18 months on the production and packaging of a feta cheese that is matured in wooden vats for three months. John Hicks, CEO of Pure Dairy: “We chose Paragogiki Thrakis as our exclusive Greek manufacturer, because they combine a modern and high quality production process with traditional know-how and experience in the Greek cheese-making sector. That is why their traditional feta perfectly fulfills the high quality requirements of COLES.” In February 2015, the partners launched COLES Finest Barrel Aged Feta in the Australian COLES supermarkets.
Why Matt IML + UltraGloss IML + Metallic IML?
“Packaging that catches the eye, tempts the consumer, excites the senses ... That is what makes the difference on the shop shelves. We proposed a combination of the brand-new lacquer options from Verstraete IML to COLES: Matt IML and UltraGloss IML. Add these two contrasting look & feel options together, and you illuminate an exceptional level of detail while strengthening the artwork of the packaging. A masterstroke, because this packaging was not only a first for the COLES Finest dairy line but also for Australia. And, we used the Metallic IML for an extra luxurious effect. The perfect choice to fulfill the high quality standards of COLES Finest premium products,” says John Hicks.
Why IML labels?
John Hicks: “The two most important benefits of IML labels are the high quality, sustainable printing quality and the detailed finished touches. In addition, IML provides excellent design possibilities and a wide range of look & feel options. That means that you can use the label to highlight certain product features. So, in the end, the high quality of the IML labels emphasizes the authentic origins and the superior quality of the Barrel Aged Feta. And the detailed finish of the IML labels reflects the attention to detail of the traditional Greek feta cheesemaker Paragogiki Thrakis.”
Why Verstraete IML as partner?
Adrian Josephson explains: “Verstraete IML has been a skilled, innovating, and flexible partner throughout this entire process. The high quality of their IML labels, the creativity of the company, and the short delivery times made a great impression. The superior quality of the final product is, after all, the best proof of the high level of expertise and the unique qualities of all the partners. Hellenic PLAST (Greece) was the injection moulder of service. Together they made sure that COLES Finest Barrel Aged Feta was successfully launched in the COLES supermarkets.
