Papermax USA Line Offered in Pastel Colors

Published: May 06, 2014

ANAHEIM, CA | Papermax USA reports the launch of Expert Color in the US market, described as a new line of color paper that offers creativity and flexibility to home office and small business owners for office and home printing.

Paper is available in eight different pastel colors—pink, yellow, green, blue, gold, buff, salmon and lavender, which is based on Color of the Year for 2014 from Pantone, “Radiant Orchid.”

Technical innovations include a smooth surface said to ensure trouble-free performance on home or office printers, copiers, and faxes, and also to provide sharp and clean reproduction for all colors or black and white prints. In addition, it is also acid-free, which means that text or images on the paper will not fade or discolor and documents will not turn brittle over time, company adds.

Company says research demonstrates people make a subconscious judgment about a material or a product within 90 seconds of initial viewing, and that 90% of that assessment is based on color. Choosing the right color in printing different kinds of materials is an essential component to attracting attention and making a positive impression.

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