Avery Dennison Adds Wood Label Facestocks

Published: March 05, 2013, By Debbie Donberg

MENTOR, OH | Avery Dennison Label and Packaging Materials reports the addition of two facestocks to its broad wine portfolio, Fasson Cherry Wood and Fasson Birch Wood.

“With new brands entering the market every day, vintners are competing for customers’ attention at the shelf,” said Matt Rompala, business development manager–Wine & Spirits, Avery Dennison Label and Packaging Materials. “Having visually defining labels, such as Cherry Wood and Birch Wood, can help differentiate at shelf, creating a powerful brand presence.” He says the additions of the Cherry Wood and Birch Wood facestocks address the market demand for all-natural, rustic-appearing quality textures.

Company says other substrates added to the wine portfolio—Fasson 60# Uncoated Litho Wet-Strength 100% post-consumer waste (PCW), Fasson 50# Uncoated Litho Wet-Strength 100 percent PCW and Fasson 60# Royal White Wet-Strength—address market demand for white, paper-faced items. The Uncoated Litho Wet-Strength 100% PCW facestocks are said to be ideal selections for brands focused on sustainability.

Each of the new facestocks, except for Cherry Wood, is paired with the Fasson AT20N all-temperature adhesive and a PET recyclable liner. Fasson Cherry Wood is coupled with the Fasson S692N general-purpose adhesive and PET liner. All facestocks are available with alternative adhesives or liners upon request.

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