Nordson Rebrands Recent Acquisitions

Published: December 20, 2012

WESTLAKE, OH | Nordson Corp. will rebrand its recent acquisitions of Xaloy Superior Holdings and EDI Holdings to Nordson XALOY and Nordson EDI, respectively. Constructiewerkhuizen G. Verbruggen NV, acquired by Nordson in 2011, and Premier Dies, acquired by EDI in earlier in 2012, also will transition to the Nordson EDI brand name.

“Attachment of the Nordson master brand to these acquired companies signifies the highly complementary nature of their products to each other, as EDI’s extrusion dies and feedblocks are immediately downstream from Xaloy’s screw, barrel, melt pump, and screen changer offerings on a typical plastic extrusion line,” says Nordson senior VP Peter Lambert. “The connection to the Nordson name also helps communicate Nordson’s customer value proposition, which emphasizes an optimized offering that lowers customers’ total cost of ownership through increased uptime, greater throughput, and enhanced efficiency. Both EDI and Xaloy bring customers an extensive understanding of plastic processes and in-depth expertise of component performance requirements. As Nordson continues to invest in these businesses over the long term, we expect they will provide their customers with even greater value in terms of innovation, service, and enhanced global availability.”

The transition to the new visual identity will be phased in and is expected to be completed over the next several months. Customer service and sales contacts for the respective organizations remain the same.

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