WS Packaging Expands into Flexible Packaging

Published: August 31, 2012

GREEN BAY, WI | Printer and label converter WS Packaging Group has added flexible packaging to its portfolio of packaging products.

From easy-to-convert paper-faced pouching materials for dry foods and powdered ingredients such as soup or drink mixes, to film-faced pouching products with optimal barrier and sealability characteristics, the new flexible packaging line offers a wide range of products for a variety of markets and end-use applications. In addition, the flexible packaging line offers paper- and film-faced lidding for dry, powdered, and liquid applications.

“Flexible packaging allows us to further leverage packaging as a primary point of differentiation for our customers’ brands, and to accomplish such with speed and versatility,” says Mark Moorhead, director of marketing for WS Packaging. “Brand managers can use flexible packaging to revitalize their product image with longer shelf life, better taste, product safety, convenience, and portability. These materials enable our customers to leverage speed-to-market strategies tied to line extensions, allowing them to stay ahead of their competition.”

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