ITW Foils Issues Guide to Metallic Effects

Published: March 28, 2012

NEWBURYPORT, MA | ITW Foils, a global manufacturer and distributor of foils, films, and laminates, announces the publication of “Designed to Shine,” a new guide for printers and converters providing metallic effects for the package design industry.

The guide includes detailed descriptions and actual creative samples of hot stamping, cold foil transfer, foil laminates, transfer metallization, and UV film casting. Also offers statistical data that substantiates the importance in increasing product visibility, enhancing perception of product quality, improving brand differentiation, and how sales are impacted.

The guide debunks myths about the environmental impact of metallic effects, dedicating a section to sustainability concerns, complete with a product-by-product grading system. Each application can be used in conjunction with recycled paper and paperboards, and several preserve the recyclability and compostability of the packaging.