Amcor Partners with Velcro for Flex-Pack Closures

Published: March 07, 2012

Amcor Flexibles and Velcro Europe have formed a strategic partnership to bring an innovative easy-to-open and re-seal system to the fresh and dairy flexible packaging market. The new offering combines a choice of high quality films adapted to meet all fresh and dairy product requirements in combination with the VELCRO Brand Press-Lok closure.

This system is consumer friendly due to the easy alignment of the two components. It is simple to open and re-seal. Moreover, the system is still functional even if contaminated by food because the hooks will still close, unlike existing closure systems where the rail track would get obstructed."

The system is the ideal solution for all types of cheese, milk powder, fresh ready meals, bread, and fresh fruit and vegetables.

An additional advantage is that customers have the unique opportunity to use the well-established VELCRO brand name on their packaging, allowing end-consumers to instantly understand how the closure works. This is a tremendous benefit in a marketplace where closure systems often are not intuitive.

“Amcor and Velcro Europe are confident that this innovative, user-friendly solution brings important new benefits to our customers and we look forward in 2012 to delivering sales growth to the fresh and dairy market” says Philippe Scherrer, marketing director, Fresh, Dairy and Capsules, at Amcor Flexibles Europe & Americas.

"Velcro Europe S.A. is proud to partner with Amcor Flexibles to become a true solutions provider to the fresh and dairy market, combining the innovation and prestige of both organizations to enable our customers to move towards simple, smart, consumer-friendly packaging solutions." says Lenny Swart, SBU manager for Packaging & Materials Handling EMEA at Velcro Europe S.A.