New Technology from Eastman Adds Shelf Appeal

Published: January 23, 2012

 KINGSPORT, TN | RAS technology from Eastman Chemical Co., enabled by
Eastman Embrace copolyester, allows for more billboard, more contoured shapes with 360-deg graphics. Said to add shelf impact and appeal by attracting attention at point of purchase.

Company says RAS technology has the versatility to alternate with wraparound labels and has the capability to work with a broad range of seaming technologies, including hot melt, solvent, and emerging technologies.