Rich, <em>Creamy</em> Color

Published: March 01, 2010

When Darigold, Seattle, WA, introduced its French Vanilla and Hazelnut flavored creamers, it chose a new contoured bottle with easy-to-pour cap, combined with shrink sleeve labels from Printpack, Atlanta, GA. Gravure printed in six colors, the labels “provide excellent shelf presence that we believe will lead to increased sales,” says Randy Eronimous, Darigold's director of marketing. The glossiness of Printpack's Pure Affinia PETG film enhances the high impact graphics on the 360-deg label.

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