Ore-Ida launches packaging line for Steam'n'Mash potatoes

Published: November 12, 2008

Ore-Ida has launched a line of frozen potato products in four varieties. Packaging for the Steam n' Mash potatoes allows for quick microwave cooking to meet consumer needs for convenient meal solutions with limited preparation time.

Produced by Alcan Packaging, Chicago, IL, the stand-up pouches feature a proprietary laminated structure with in-register laser venting to create a microwavable bag that stands up to the higher heat levels attained in the cooking process. The high-impact pouch shows off the brand and product image in ten-color flexographic reverse printing.