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News | New Products
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TAPPI & AICC Now Accepting Entries for Box Manufacturing Olympics
Industry-Wide Competition Celebrates Greatest Achievements and Innovations at SuperCorrExpo®
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PPC to Host Folding Carton-Specific Tours at drupa 2024.
The Paperboard Packaging Council (PPC), is gearing up for drupa 2024, the world’s leading trade fair for all kinds of print technologies
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DALIM SOFTWARE to launch next-gen DALIM ES and DALIM TWIST production workflow products at drupa 2024
A new generation of software for a new generation of print to be demonstrated at Hall 16/A40 and Hall 7a/D01
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Sun Chemical Recognized by FTA for Sustainability Excellence
Sun Chemical was recognized during the 2024 Flexographic Technical Association (FTA) Excellence in Flexography Award Competition for its SunUno Solimax AP
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IDENTCO Highlights Automation Capabilities and PCB Labeling at PCB East
Company to showcase label feeders and product solutions to simplify automation.
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Drupa Cube to Feature More than 50 Sessions Global Economist Opens High-profile Program
Visitors interested in megatrends in international business, innovations in smart packaging and strategies
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CJ Biomaterials Expands PHA Offering, Introduces New Semi-Crystalline PHA Biopolymer at NPE 2024
New PHACT™ S1000P (scPHA) is a biodegradable resin certified for industrial and home composting
Expert Advice
Brewery's Color-Logic Packaging Increases Sales
- Published: March 20, 2013
WEST CHESTER, OH | Wold Top Brewery—a craft brewery in the Yorkshire Wolds of England—recently chose the Process Metallic Color System from Color-Logic to produce packages that make their brand stand out on store shelves. According to brewery co-owner Gill Mellor, “The package designed by Color-Logic increased our gift sales by one-third in the 2012 Christmas season and elicited favorable comments from retailers and customers alike. Just looking at the pack, everyone assumes we have a gold foil box.”
Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment.
Commenting on the project, Color-Logic Director of Sales and Marketing Mark Geeves said: “Brand and product managers large and small are using the Color-Logic process to differentiate their products from competitors in the marketplace. Several recent marketing studies indicate that 80 percent or more of purchasing decisions are made in the store, based on shelf appeal. We are pleased at the increased sales volume Wold Top Brewery realized using our design and production technology.”
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