Label PRomotion

Flexible Packaging Labels: Designing, Disclosing, Adhering all Merit Attention

Published: October 10, 2019

Manufacturers looking for small quantities of flexible packages are finding that digitally-printed labels are a cost-effective and efficient way to go—with minimum runs of 50.

Labels Address Transparency, Convenience and Compliance

Published: May 09, 2019

Budweiser has been promoting that its ingredients are listed front and center on the label, and claiming Coors Light drinkers have to drill down to a website PDF to get detailed information.

Label PRomotion | Time for Truth in Labeling that Goes Beyond Regs

Published: August 08, 2018

Mark Lusky dives deep into the PR opportunities tied to labels and branding that exuded honesty instead of hype.

Label PRomotion | Use Your Labels to Generate, See Reviews Rapidly

Published: April 05, 2018, By Mark Lusky

Labels should provide an easy way for consumers to offer opinions.

Label PRomotion | Too Little, Too Much 'Sticktoitiveness' Sully Label Appeal

Published: January 10, 2018, By Mark Lusky

In addition to preventing a negative experience, addressing adhesives can provide sales opportunities.

Label PRomotion | Tiny Type Terrorizes Even the Best Eagle Eyes

Published: December 14, 2017, By Mark Lusky

Right up there with tamper-proof packaging that frustrates young and old alike are the infamous, tiny-type labels that require almost microscope-quality vision to decipher.

Label PRomotion | Does Anyone Proofread Labels or Packaging Anymore?

Published: July 26, 2017, By Mark Lusky

Careful attention to typos and language is taking a backseat to brand presentation

Label PRomotion | Marijuana Label Lessons To Brand By

Published: May 17, 2017, By Mark Lusky

The volatility in the pot industry is a reminder to anticipate and prepare for changes that might impact company viability in other industries.

Label PRomotion | Print Is Dying? Not in Packaging, Labels…or Elsewhere

Published: March 23, 2017, By Mark Lusky

Once again, it’s time to acknowledge that print is not dead. In fact, in some sectors, it’s growing and thriving.

Label PRomotion | Adding Traction to .sucks Domain Extensions

Published: January 18, 2017, By Mark Lusky

It was only a matter of time before .sucks would become an official domain extension, right along with .com, .net and .us.

Label PRomotion | Questionable Claims Spur Need for Due Diligence

Published: November 16, 2016, By Mark Lusky

Law firms harvest product manufacturing "low-hanging fruit."

Label PRomotion | Shoppers Trust Product Labels More Than Ads

Published: September 27, 2016, By Mark Lusky

Consumers perceive packaging's close proximity to the product as more trustworthy, less manipulative.

Label PRomotion | Vape Industry Demonstrates Need for Nimble Branding

Published: July 28, 2016, By Mark Lusky

Label converters should work with brand owners to ensure they put a "crisis rebranding plan" in place.

Label PRomotion | To Cram or Not To Cram...That Is the Question

Published: May 04, 2016, By Mark Lusky

The “Clean Label” movement reflects consumers’ desire for labels free of unfettered hype.

Label PRomotion | Legal or Lethal? How Far To Go with a Label to Generate Buzz

Published: February 11, 2016, By Mark Lusky

Here are some ideas to consider when deciding whether to stir the pot or play it safe.

Label PRomotion | Tug-of-War Features Conservation vs. Informed Consumers

Published: November 13, 2015, By Mark Lusky

What can be done to give consumers the information they need in a readily readable and convenient way without compromising the conservation movement?

Label PRomotion | Labels' Highest Use: Promotion or Protection?

Published: August 26, 2015, By Mark Lusky

Labels identify, explain, promote and provide cautionary advice. That’s a lot to do

Label PRomotion | Small Issues Add Up to Big Label Woes

Published: June 18, 2015, By Mark Lusky

An aging population is just one factor that could lead to larger labels

Label PRomotion | What Do a Dog and Horses Have To Do with Beer?

Published: May 07, 2015, By Mark Lusky

This year's most memorable Super Bowl commercial was the Budweiser ad, says marketing expert Mark Lusky. It is what the new generation of marketing is all about.