Bon Voyage

Published: July 14, 2008

Diamond Packaging, Rochester, NY, wins a Gold Leaf award from the Foil Stamping & Embossing Assn. for Coty's new Nautica My Voyage For Her packaging. The reverse tuck cartons feature a 0.018 SBS holographic foilboard.

Graphics were achieved by offset printing UV black, UV white, and one PMS color in-line with a UV gloss coating over the holographic portion of the carton. A dull stampable varnish was used on the carton's lower white portion. Overprinting the holographic foil with transparent blue ink creates a stunning visual effect said to capture the essense of ocean waves and warm summer breezes. The Nautica logo was stamped with pink foil, connecting the product to the prestigious brand. Blue and pink foil-stamped accents add further detail. The bottom portion of the carton was stamped with opaque white foil and embossed with a crosshatch pattern, imparting a unique tactile and visual effect, reminiscent of sandy white beaches.